Tips for Selling Your Home Around the Holidays
There is an old adage among real estate experts that you should never put your home on the market during or around the holidays. With the right Realtor© though, you can not only put your home up for sale but find a buyer willing to pay a good price for your home. The idea is that buyers are much too busy with family obligations and other commitments to take the time to look for homes and put in offers around the holidays. When you know how to find and appeal to those buyers though, you actually can sell your home.
Put Up Decorations
Those looking at homes for sale around the holidays want to picture their own decorations on the roof and hanging on the walls. When they see your own decorations out on display, it gives them an idea of what they can do the following year. You don't need to go overboard, but you do need to put out at least a few things. Consider hanging lights on your roof, putting a plastic or inflatable Santa in your front yard and hanging stockings from your fireplace.
Display Holiday Cards
Each time that you receive a new holiday card, take time to display it around your home. You might hang those cards on the wall right next to the front door, or you might buy an organizer that lets you hang the cards along your staircase or set the cards upright on your fireplace mantle. Feel free to display the fun invitations you get to upcoming holiday parties too. The bright colors on those cards and invitations will catch the eye of prospective buyers and make them feel like your home is a hot spot for holiday activity.
Decorate Your Tree
If you put your home on the market anytime between the beginning or middle of November through the end of December, put up a Christmas tree. Use all those treasured holiday ornaments that your family loves, including those that were on your childhood Christmas tree and those that your kids picked up over the years. You can also do something completely different and create a tree that looks like one from a magazine cover. Stick to similar colors like blue and white or red and green. Hang lights in these colors on the tree first before adding decorations and ornaments in similar shades.
Market Online and Off
Don't assume that you can simply depend on one form of marketing to sell your house. As fewer buyers look for homes around the holidays, you must market both online and off to reach those buyers. Offline marketing can include an announcement about an upcoming open house and a sign placed in your front yard. Your Realtor© can handle online marketing, which will usually include an ad on the real estate company's website and ads featured on other websites and even blogs that buyers from outside your city can see.
Prepare for Lower Offers
Though you probably have an idea in mind of how much you want to get out of your home, you should prepare yourself for lower offers. Prospective buyers may put in a low ball offer that is significantly below your asking price, or they might offer a few thousand dollars less than you want. Your Realtor© can give you an idea of your home's actual worth and help you get a price similar to that value. Though there are fewer buyers looking for homes during the holiday season, you can still sell your home for a good price with a little help.