Here's a secret for when viewing apartment listings for the first time: Always call the property in question instead as opposed to merely viewing a price sheet or quote online as these will often change at a minute's notice and you may very well find yourself struggling to find a decent rate altogether. Online prices and in-house pricing sheets will always vary like heaven to earth, and thus, it's always the best idea to contact a professional yourself and review prices and units on sale as you also inquire about which other current move-in specials or offers are available. It never hurts to ask in-person either as you visit and view the property for yourself, asking every possible question you may acquire along the way. Thus, you kill two birds with a single stone as the expression goes.
I have often found, to my distress and heartache, that certain properties have not updated their most recent openings or listings in their online system, thus resulting in mass panic and confusion. Potential customers see certain prices online and then request them in person or over the phone, only to find that such rates are not fully accurate or have not been updated; if I were the customer, I would see this as a dishonest sales tactic and a draw-in sales scam only designed to attract but later disappoint. I, in turn, would seek a more reputable and respectable agency altogether, perhaps even looking at listings on Craigslist instead of those for that property.
Speaking of Craigslist, many apartment communities now post many ads on this website in hopes of attracting viewers to their main website: This is not a bad approach, considering that the main website is up-to-date and attractive and, of course, one that leads all prospects to visit the main property in person as they schedule their tour online or by phone. Weblisters is the program that many apartment personnel use to post their ads to Craigslist; it's simple, effective and fun at the same time. One simply copies and pastes a predefined template and - boom - Craigslist will post it for all in the area to see. There is a slight 'catch', however, and it's merely this: Per Craigslist standards and policies, no person or business is ever allowed to post to the same Craigslist forum topic page or city/state/county area more than once for every 48 hours; keep this in mind as violating the rules may ban your post - and even your account.
Several Class A and Class B apartment communities have broken these stated terms, ones which they have unknowingly agreed upon when signing and clicking the "Accept" button before finally submitting their post and its photo. These properties have attempted to post to Craigslist 30 or more times per day and have, as a result, not seen one of these postings appear online: The rules are the rules, and that's why they're the rules. Abide by them, and all will be well. Fair Housing rules, of course, are no option, only a "must".
The great thing about posting your apartment or house ad to Craigslist is that you can also add a relevant photo - or even several - that viewers will see under your main listing's headline. This allows for greater visual appeal and puts the reader in your shoes as if he or she were actually there at your property and seeing all that you have to offer. It gives them a virtual tour of all that they can have; be sure to include plenty of positive past reviews!